Case study
Problem
Problem
How can we help people buy plants that they will enjoy for a long time?
How can we help people buy plants that they will enjoy for a long time?
Solution
Solution
I’ve created a website that allows stress-free plant selection with clear rules of plant care supported by easy to scan icons and clear information about the shipping process.
I’ve created a website that allows stress-free plant selection with clear rules of plant care supported by easy to scan icons and clear information about the shipping process.
Happy Jungle
Happy Jungle
This project was made during a mentorship program at Allegro. Under the guidance of a mentor I went trough Empathize, Define & Ideate phases based on User Centred Design.
The idea was to make the process of buying plants easier, without confusing instructions of plant care, so that people could enjoy their plants for a longer time.
This project was made during a mentorship program at Allegro. Under the guidance of a mentor I went trough Empathize, Define & Ideate phases based on User Centred Design.
The idea was to make the process of buying plants easier, without confusing instructions of plant care, so that people could enjoy their plants for a longer time.
What did I want to find out?
What did I want to find out?
What makes them return to a particular shop?
What problems do they have when buying?
What are their motivations? Why do they buy plants?
What concerns do they have with ordering plants online?
What information do they need before buying?
What kind of plants are they looking for?
What makes them return to a particular shop?
What problems do they have when buying?
What are their motivations? Why do they buy plants?
What concerns do they have with ordering plants online?
What information do they need before buying?
What kind of plants are they looking for?
My ways of finding out
Quantitive Survey
Quantitive Survey
Desk Research
Desk Research
Trend Analysis
Trend Analysis
In-depth Interviews
In-depth Interviews
Affinity Diagrams
Affinity Diagrams
Eisenhover Matrix
Eisenhover Matrix
Value Proposition Canvas
Value Proposition Canvas
User Flows
User Flows
Outcome
Value Proposition
Value Proposition
Our Happy Jungle plant buying website will allow people between the ages of 25 - 34 to feel peace and nature in their homes through stress-free plant selection and clear rules for shipping and plant care, unlike the competition, where the plant selection is exhausting without reliable buyer reviews.
Key Features
Key Features
Communication that cheers buyers
Communication that cheers buyers
Purchase history and care tips in one place
Purchase history and care tips in one place
Instructions easy to understand for everyone
Instructions easy to understand for everyone
Education on plant pests and diseases
Education on plant pests and diseases
Adding a photo to a review after purchase
Adding a photo to a review after purchase
No ideas? Borrow them from others (Get inspired)
No ideas? Borrow them from others (Get inspired)
Hungry for more?
Hungry for more?
Reception App
redesign
case study
desktop app
Animalo
mobile app
case study
Case study
Happy Jungle
This project was made during a mentorship program at Allegro. Under the guidance of a mentor I went trough Empathize, Define & Ideate phases based on User Centred Design.
The idea was to make the process of buying plants easier, without confusing instructions of plant care, so that people could enjoy their plants for a longer time.
Problem
How can we help people buy plants that they will enjoy for a long time?
Solution
I’ve created a website that allows stress-free plant selection with clear rules of plant care supported by easy to scan icons and clear information about the shipping process.
What did I want to find out?
What makes them return to a particular shop?
What problems do they have when buying?
What are their motivations? Why do they buy plants?
What concerns do they have with ordering plants online?
What information do they need before buying?
What kind of plants are they looking for?
My ways of finding out
Quantitive Survey
Desk Research
Trend Analysis
In-depth Interviews
Affinity Diagrams
Eisenhover Matrix
Value Proposition Canvas
User Flows
Outcome
Value Proposition
Our Happy Jungle plant buying website will allow people between the ages of 25 - 34 to feel peace and nature in their homes through stress-free plant selection and clear rules for shipping and plant care, unlike the competition, where the plant selection is exhausting without reliable buyer reviews.
Key Features
Communication that cheers buyers
Purchase history and care tips in one place
Instructions easy to understand for everyone
Education on plant pests and diseases
Adding a photo to a review after purchase
No ideas? Borrow them from others (Get inspired)
Hungry for more?
or see my other projects!